A Twitter Manifesto

Here’s my Twitter Manifesto. This is how I run my Twitter account to meet my needs. It’s a work in progress so I’m going to amend it as time goes on, I learn new things or people tell me off. Some of it you’ll agree with and some of it you won’t. Some of this may seem plain wrong. I appreciate that.

Introduction
There are millions of people on Twitter and hundreds of them interested me. I couldn’t keep up with them all. Lots of other people just wanted to sell me something. It became stressful and I started not to enjoy Twitter. So I had a major rethink and cut it back to something manageable. Now I love Twitter again. Here’s my ‘strategy’ warts ’n’ all.
Topics
On this account @petedomican, I tweet mainly about the following (in no particular order):
1. Writing and books including my own work
2. Photography including my own work
3. Politics – Always a tricky one. I try to be fair and recognise that there are different sides to any argument but I feel there are some bad things going on in the world these days.  I’m not a member of any political party but I’d say I’m probably unlikely to be voting for the Tories or UKIP anytime soon. Others have described me as a ‘leftard’. I’d describe myself more as an ‘equalist’, interested in a ‘fair’ society and a committed European. I have a slight obsession with Denmark.
4. Football – I support Spurs and Benfica. It’s both a blessing and a curse.
5. Marketing, business and social media including my own work (although I’m setting up a separate account to tweet about this more).
6. Random stuff -TV, music, podcasts, creativity, F1, humour (slightly warped)
It’s likely you’re interested in some things and not in others – it’s a weird mix. I try to be aware when I’m overdoing a topic to death but if it’s the Budget or Benfica are playing Porto, it’s probably best just to ignore me for a few hours.
Agreeing / Disagreeing
Some people seem to go into a huff if someone disagrees with them and block/unfollow them. I tend to be fairly open minded about most things (or at least just rage silently). I’m happy to be corrected on a factual error or for you to disagree as long as you’re reasonably polite. I’ll stand my ground and argue my corner. If you cease being polite, I’ll just stop. Some people though can just never give up on an argument. At some point I’ll say we’ll just need to agree to disagree.
Dislikes on Twitter
People who ‘tell it like it is’ (it frequently isn’t), people who don’t get how fortunate they are in life e.g. thinking you’ve hard up just because you have a large mortgage and two kids at private school or generally nasty people e.g. racists, people who hate disabled people, foreigners etc. Oh and my particular Twitter pet hate – hashtag pun masturbation e.g. ‘Smack my witch up #medievalsongs’. It’s rarely funny and I instantly mute the hashtag. I’ll admit that last one is a bit random but I thought you ought to know.
Following Me
I’m always surprised and delighted when someone follows me. I tweet about particular topics (see above), some of which don’t tend to sit well together for some people. If you unfollow, I’ll notice and maybe I’ll be sad for a while but I’ll survive and I won’t be offended. ‘Live your life, be free’ as pop goddess Belinda Carlisle used to sing (and probably still does, somewhere).
I don’t automatically follow back so if you’re just looking for lots of followers then probably not best to bother. I live in Welwyn Garden City, UK so if you’re a tree specialist in Austin, Texas, you’re probably not to get much work out of it (that one’s true by the way).
I keep Facebook for friends I know from ‘real life’ or those I know very well from Twitter and wish I knew them in ‘real life’. Please don’t make it awkward. Let’s stick to Twitter and see how we get on first.
Following You
I follow people who I find interesting, funny, thoughtful, insightful or generally good eggs. I like to interact with them at some level and I like to read their tweets. I’m now following between 350-400 people and that feels roughly the right number I can cope with for the moment. The consequences of this are:
1. I don’t automatically follow back so if you think it’s being impolite or insulting, then sorry but now you know the reason.
2. I need to periodically review who I’m following to keep to a sensible number. Sometimes people who were great a while ago lose interest in Twitter (and it shows) or just start using Twitter to promote their wares. I wrote a whole blogpost about people who just use twitter to promote themselves. It’s worth reading because it seemed to strike a chord.
3. If I follow you and you send me a DM promoting your wares as your first interaction, I’ll automatically unfollow you. It’s a no no!
If I unfollow you, please don’t get too upset about it. Yes it’s personal in a way but it’s just Twitter for God’s sake! Chances are we’ll never meet and you’ll forget about me. People in real life grow apart too. Remember all those ex colleagues who never keep in touch
Favouriting
People tweet to say thanks for ‘favouriting’ my tweet. Please don’t, there’s no need. I favour a tweet to read it later or where it has some information I need. I’ll then ‘unfavourite’ it.
Lists
I add people to private lists. I don’t tend to use them a lot of the time but sometimes I want to look at Twitter and avoid seeing the results of a sports event or avoid politics so I’ll only look at a subset of people. I should use them more.
Reading your Tweets
I scan my timeline whenever I can but I don’t spend my life on Twitter. I pick a lot of things up but often I miss things. If you need to get my attention, mention me. If it’s really important DM me. Note that promoting your wares may or may not count as the most important part of my day especially if we’ve only just met.
Retweets
I retweet things that interest me, promote people and things I’m interested in or things that amuse me. However I’m aware I overdo retweets so sometimes I try not to RT things. Please don’t take it personally if I fail to retweet something you think is noteworthy. But just because I RT something doesn’t mean I necessarily agree with it. I tweet things that I violently disagree with just because it’s awful and needs to be shared. I usually preface these with a ‘coming up’ tweet.
Scheduling Tweets
99.5% of my tweets are live. I use scheduling for the following:
1. Scheduling tweets publicising my blog posts or an announcement so that there’s a reasonable chance people will see one mention over a few days
2. Where there are multiple tweets which need to be read together. Sometimes I need more than 140 characters and 20secs to make my point. Must try harder.

#ff (Follow Friday)

This is in theory a good idea as you come across new people but it has become a nightmare. I don’t normally do #ff but occasionally I’ll tweet one #ff and a reason why I think you should follow them. If you don’t that’s fine. If you do #ff as a regular thing, please don’t tweet lists of people. It’s pointless. I’m not going to wade through your lists and it’s more likely I’ll mute or even unfollow you. That’s really horrible I know, but scrolling through 230 names then seeing other people RTing their mentions and thanking a whole list of other people isn’t my idea of a Friday night.

Being Wrong

I try to be nice all of the time but sometimes I’m not. I get things wrong, quite a lot. I’m human and I’m sorry.

 

This article was updated 24/3/13 to include #ff and several edits.

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About Peter Domican
Marketer and change professional. Writer and photographer.

11 Responses to A Twitter Manifesto

  1. t upchurch says:

    I was going to comment, but have been diverted by Google (I have to know what’s going on with those witches…) You seem v organised on Twitter. I have to admit, my activities are almost entirely random. It took me 3y to realise I’d been getting DMs, at which point I had several hundred (perfect anti-spam function, not knowing they were there), and I have no idea whether people are still/following me or not (I use lists in Hootsuite). I tend to follow back because it saves me having to wield my brain cell. Enough, I am the ignotweep. It’s very sad.

  2. Pete Denton says:

    I tend to use the lists more than anything else now. I have one for Sports and one for my main writing/blogger friends so I know what they’re up to. I do like Twitter for breaking news, if something major happens in the world, it’ll be trending in two minutes on Twitter. 🙂

    • My timeline is more manageable. It’s possible to manage larger numbers with lists and I do use them on the move. I follow a few local news accounts and some local journos which can be really useful e.g. when we lost broadband in the whole area, BT were hopeless but we knew what was happening and could make alternative arrangements.

  3. rebeccaemin says:

    This is very organised, Pete! I think a lot of people would gain something from reading this post!

  4. Not sure it’s organised but I have thought about it a lot. I started to dislike Twitter but it’s much more interesting to me than Facebook so I had a bit of a rethink.

  5. I like this set of Twitter rules. I suppose I can forgive you for being any kind of football fan. Bizarrely, as I dislike the sport, I have a fair few lovers of it in my timeline.

    I follow a lot of people, though it’s not all automatic. I do check their timelines as well as their bios before following back. It’s got unruly for me so I rely heavily on lists, both some that are public and some that are private.

    I love Twitter and I think when it’s used properly and well, it’s a brilliant place to be. There are some lovely genuine people on Twitter and I am glad I have had the opportunity to chat with them 🙂

  6. I love it too and even better when I get to meet people I like and admire on Twitter in ‘real life’. I met Vanessa Gebbie last night for the first time which was a big treat for me.

  7. DJ Kirkby says:

    This was a really interesting post Pete (and I’m glad you followed me back). I follow a lot of people but I am genuinely interested in them all (I do check bios and tweetstreams before following people). I tend to only see what is in my timeline when I am on so I do miss lots of stuff, but if it is important to people who follow me they tend to @ me into their tweet or DM me, luckily.

  8. Pingback: Ask us anything! The digital nomad Q&A

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